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Privacy Policy

Updated: 20/12/2018

This privacy policy describes the privacy practices for Mister-E-Liquid, LLC and its affiliates. This privacy policy applies solely to information collected from and about you when you access and use this website. (the “Services”).

This privacy policy describes:

  • What personal information and other information is collected from you through the Services, how it is used and with whom it may be shared
  • What choices are available to you regarding the processing of your information
  • The security procedures in place to protect your information
  • Your rights and choices with regard to your information

Types of Information Collected

Information You Provide.

Account Registration. When you register for an Account, we ask for your contact information, including items such as name, address, company name, email, and phone number. You will also be required to create a password. When you sign in to your account, we ask you to provide your login information (typically an email address and password) to validate you as a user.

Purchases. If you make a purchase through the site without registering for an account, we ask for your name, shipping and billing address, email address, and phone number. We also ask for the name, shipping address and/or email address of the recipient of products you have purchased if it is someone other than you. When you are placing an order at our site, we collect payment information, which is transferred to and processed through a 3rd party payment gateway and processor. We do not store your financial account information. We also do not have access to this information once an order has been placed or during the processing of payment.

User Content. Our product and company review community is voluntary. By submitting a review you agree that any information submitted, including your name, may be viewed by other customers and third parties we do not control.

Communications. If you contact us directly we may request additional information such as name, email, address, order number, phone number, and context for inquiry as necessary to fulfill your requests.

The personal information that you are asked to provide, and the reasons why you were asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

Information Collected Automatically When You Use Our Site.

Cookies and Other Tracking Technologies. As is true of most websites, we and our analytics and advertising partners gather certain information automatically and store it in log files. In addition, when you use our Services, we may collect certain information automatically from your device. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, clickstream data, landing page, and referring URL. To collect this information, a cookie or HTML5 local storage or local stored objects may be set on your computer or device when you visit our Services. This technology contains a small amount of information that allows our web servers to recognize you. We store information that we collect through cookies, log files, and/or clear gifs to record your preferences. We may also automatically collect information about your use of features of our Services, about the functionality of our Services, frequency of visits, and other information related to your interactions with the Services, such as products viewed, abandoned carts, and navigation of our site. We use this data to improve customer experience, site design, and improve performance. In some countries, including countries in the European Economic Area (“EEA”), the information referenced above in this paragraph may be considered personal information under applicable data protection laws.

Many browsers are initially set to accept cookies, but you may be able to adjust your settings to reject cookies. Choices are browser and device specific, and if you clear cookies from the browser on any of your devices, your opt-out choices will need to be reset. Consult the “Help” section of your browser or built-in mobile device settings for more information. Note, however, that certain areas of the Services only can be accessed when cookies are enabled. Thus, disabling cookies may prevent you from accessing some of our content.

Interest-Based Advertising. Our third party advertising partners may use cookies and similar technology to collect certain information regarding use of the Services and other websites and services automatically, and they may use the information to serve targeted ads for products and services that may be of interest based on your activity. To learn more about interest-based advertising and how you can opt-out of having your web browsing information used for interest based advertising by companies that participate in the Network Advertising (“NAI”) or Digital Advertising Alliance (“DAA”), visit the NAI website (US) and the DAA Ad Choices websites (US, EU, Canada, and AU/NZ). Note, however, that not all service providers participate in the NAI and DAA. In addition, if you opt-out, you may still see online advertising from us and third parties, but the ads may be less relevant to you. If you delete or block cookies, buy or use a different device, access the Services from a different device, login under a different name, or change web browsers, you will need to opt-out again. Some web browsers may transmit “do not track” signals. At this time, we do not take steps to respond to such signals.

Social Networks. Other third parties, like social media networks, may also use cookies and similar technology to collect information automatically about your use of the Services through social media plugins. The social media networks’ privacy policy and terms apply to your use of their platforms.

Below is a listing of the different categories of cookies and other technologies used by the Services and why they are used. Since relationships may change, this list may not always be comprehensive or up to date.

  • Google Analytics: This is used to understand and improve the Services and understand how you use the Services. Read the Google Analytics privacy policy for more information. This cookie cannot be opted out of.
  • Mailchimp: This is used to deliver relevant ads and track ad campaign performance and efficiency. Read the Mailchimp Privacy Policy for more information. This cookie cannot be opted out of.

How We Use Your Information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our Services;
  • Improve, personalize, and expand our Services;
  • Understand and analyze how you use our Services;
  • Develop new services, features, and functionality;
  • Communicate with you about order statuses, respond to your inquiries and requests, send you email marketing messages, and provide you with updates and other information relating to our Services and your account;
  • Process your transactions including payment, order fulfillment, and issue resolution;
  • Find and prevent fraud; and
  • For compliance purposes, including enforcing our Term and Conditions, or other legal right, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.

Information We Share

We may share the information we collect in various ways, including the following:

Vendors and Service Providers. We may share information with a third-party vendor and service provider who provide services on our behalf, such as payment processing, order fulfillment, customer service, hosting the Services and providing database and server maintenance and security, and sending marketing and customer service communications on our behalf.

As Required By Law and Similar Disclosures. We may also share information to (i) satisfy any applicable law, regulation, legal process, or governmental request; (ii) enforce this Privacy Policy and our Terms of Service, including investigation of potential violations hereof; (iii) detect, prevent, or otherwise address fraud, security, or technical issues; (iv) respond to your requests; or (v) protect our rights, property or safety, our users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.

With Your Consent. We may share information with your consent.

Legal Basis for Processing Personal Information

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you; (ii) where the processing is in our legitimate interests and not overridden by your rights; or (iii) where we have your consent to do so. We have a legitimate interest in operating our Services and communicating with you as necessary to provide these Services, for example when responding to your queries, improving our platform, undertaking marketing, or for the purposes of detecting or preventing illegal activities.

In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

Third-Party Services

You may access other third-party services through our Services, for example by clicking on links to those third-party services from our Services. We are not responsible for the privacy policies and/or practices of these third-party services, and we encourage you to carefully review their privacy policies.


Mister-E-Liquid is committed to protecting your information. To do so, we employ a variety of security technologies and measures designed to protect information from unauthorized access, use, or disclosure. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. However, please bear in mind that the Internet cannot be guaranteed to be 100% secure.

Data Retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax, or accounting requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Your Rights and Choices

You can use some of the features of the Services without registering or providing personal information, thereby limiting the type of information that we collect. Note, however, that by doing so you might not be able to access and use all of the functions and services.

If you are a registered user, you may access certain information associated with your Account by logging into your account through the site or email privacy@mister-e-liquid.com. If you wish to terminate your Account all existing order information will remain stored on our 3rd party E-Commerce servers as well as any product reviews you submitted.

To protect your privacy and security, we may take reasonable steps to verify your identity before updating or removing your information. Your ability to access and correct your information may be temporarily limited where access and correction could: inhibit Mister-E-Liquid’s ability to comply with a legal obligation; inhibit Mister-E-Liquid’s ability to investigate, make or defend legal claims; result in disclosure of personal information about a third party; or result in breach of a contract or disclosure of trade secrets or other proprietary business information belonging to Mister-E-Liquid or a third party.

You may unsubscribe from receiving marketing emails from us at any time. If you wish to do so, simply follow the instructions found at the end of the e-mail. Even if you unsubscribe, we may still communicate with you via email for informational, transactional, account-related, or similar purposes.

Additional Rights Under the EU General Data Protection Regulation

If you are a resident of the EEA (European Economic Area), you have the following additional data protection rights:

  • If you wish to access, correct, update, or request deletion of your personal data, you can do so at any time, subject to certain exceptions, by emailing mel.eugdpr@mister-e-liquid.com.
  • In addition, in certain circumstances, you can object to the processing of your personal data, ask us to restrict the processing of your personal data, or request portability of your personal data. Again, you can exercise these rights by emailing mel.eugdpr@mister-e-liquid.com.
  • Similarly, if we have collected and processed your personal data with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal data conducted in reliance on lawful processing grounds other than consent.
  • You have the right to contact your local data protection authority about our collection and use of your personal information.

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We may take reasonable steps to verify your identity before responding to your request.

Under Age Privacy

Mister-E-Liquid does not collect information from those under the age of 18. Prior to accessing our site each user consents that they are of age (18+) to purchase our products before navigating to our home page.

If you learn that a child has provided us with personal information in violation of this Privacy Policy, you can alert us at privacy@mister-e-liquid.com.

International Data Transfer

When you access and use the Services, your information is transferred to the United States, where our servers are located. Please note that the data protection laws of some countries, such as the United States, may not offer a level of privacy protection equivalent to that within your home country.

For personal data we receive from the EEA, United Kingdom, and Switzerland, Mister-E-Liquid LLC has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from such countries. For more information on our Privacy Shield certification, please see our Privacy Shield Notice.

Our active participation in the EU-U.S. Privacy Shield Framework can be viewed here.

To access the Privacy Shield Site and to find details of our certification, please visit https://www.privacyshield.gov.

Changes to this Privacy Policy

This Privacy Policy may be modified from time to time, so please review it frequently. Changes to this Privacy Policy will be posted on our websites. If we materially change the ways in which we process personal information previously collected from you through our Services, we will notify you through our Services, by email, or other communication.

Contact Us

If you have any questions or concerns about this Privacy Policy, please feel free to email us at privacy@mister-e-liquid.com.

The data controller of your personal information is: Mister-E-Liquid, LLC.